Set marketing and outreach objectives that tie to your program goals.This handbook describes key steps to setting your marketing and outreach objectives: Make sure you have a way to measure each objective, and keep in mind that objectives may need to evolve as your program is implemented. Programs should be flexible and realistic when setting marketing and outreach objectives. A time-frame during which the objective should be met.Customers showing interest in the program (e.g., responses to a call for action or click-throughs on a website).Behaviors that you want customers to undertake (e.g., number of customers scheduling an assessment or attending a home energy efficiency demonstration).Raising consumer awareness (e.g., number or percentage of target audience members reached through websites, materials, or events).Marketing and outreach objectives typically include: They support goals and represent desired outcomes. Objectives are specific and measureable, and should be realistic. Use the information collected during your market assessment and program design activities to align the objectives of your marketing and outreach with overarching program goals. Your program’s goals will serve as a starting point from which you will develop specific marketing and outreach objectives. Clearly defined goals and objectives will help direct marketing and outreach activities, communicate the value of your program services to target audiences, and guide decisions about the approaches you choose to implement.
0 Comments
Leave a Reply. |